In his 2024 State of the Nation Address, President Cyril Ramaphosa made it clear: Early Childhood Development (ECD) is a top priority. He promised to expand ECD access and improve early-grade reading over the next five years, emphasising that moving ECD to the Department of Basic Education was a game-changer for resources and collaboration.
Let’s face it – life is hectic, and as our responsibilities pile up, it’s easy to overlook just how important those early years are for our kids. I’ve often thought about how my own childhood shaped who I am today. ECD isn’t just about learning ABCs; it’s about building the foundation for who our kids will become. Quality ECD helps children develop crucial skills like problem-solving, language and emotional control. These kids grow up to be resilient, confident, and ready for life. On the flip side, poor ECD can mean social struggles, emotional issues, and lower chances of success in school and work.
But here’s the problem in South Africa: ECD isn’t cheap. With an average fee of R509 per month, many families just can’t afford it. Sure, some centres offer free spots, but that’s not enough. Only a third of ECD centres get government subsidies, which makes it tough for many families to access quality care.
As someone who advocates for maternal health, I see parents who simply can’t afford ECD or don’t have the know-how to support their kids’ development. Quality child care is a lifeline – it helps parents juggle work and family, reducing stress and feelings of being overwhelmed. Trust me, I’ve been there. Juggling toddlers and work can push anyone to the edge, but having reliable, high-quality child care has kept me sane.
This is where businesses can step in. Corporate involvement in ECD can make a big difference. Through financial support, businesses can help build and maintain quality ECD programs. By including ECD initiatives in their Corporate Social Responsibility (CSR) plans, companies not only help communities but also invest in a future workforce. Encouraging employees to volunteer or mentor at ECD centres fosters a culture of giving back and can enhance employee satisfaction. Corporates can also leverage their influence to advocate for better ECD policies and awareness, creating a ripple effect that benefits everyone.
One effective way for the private sector to invest in South African households, many of which are female-led, is by supporting ECD programs and organisations. Investing in ECD benefits everyone, not just children. It fosters healthier, happier adults and a stronger, more vibrant society. Let’s advocate for more support and investment in ECD – our children’s future and society’s well-being, depends on it.
Visit: https://smartstart.org.za