Shopping savvy with Game this Black Friday
Black Friday is one of the most anticipated days in the South African retail calendar – with local Black Friday spending up by 35% in 2019 compared to the year before. This year, Black Friday is poised to be a different experience for South Africans, as consumer look to shop smarter and safer amidst COVID regulations.
“The pandemic has resulted in tough financial situations for thousands of South Africans. Our research shows that while consumers are still interested in shopping Black Friday deals, these deals will need to be more unbeatable than ever – as shoppers look to make their budgets go further,” says Andrew Stein, Vice President of Game – who were South Africa’s most Googled retailer during Black Friday 2019. He notes that Game is also focused on providing a safe, comfortable and well-stocked environment for consumers this Black Friday – and all throughout the year.
In conclusion, develop your plan, be safe and responsible and enjoy shopping this Black Friday.
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Besides developing a budget and a wish list for their Black Friday purchases, consumers can take some extra steps to ensure they are getting the best possible deals this Black Friday:
Set a budget
Before you start getting excited about all the upcoming Black Friday deals, know how much you can afford to spend, and be realistic. Don’t shop on impulse and remember, Black Friday shopping should not be seen in isolation but rather as an extended part of your festive budget. This year Game is offering a whole month of Black Friday deals to ensure consumer safety amidst COVID regulations.
This means that you should budget your Black Friday purchases into your October salaries, rather than waiting for your November salaries. By doing this, you will be able to free up some disposable income from your November and December salaries for festive purchases and spending.
Do your research
In the lead up to Black Friday, do price comparisons on the products you are interested in purchasing. By doing this, you’ll be able to identify a good deal from an inflated price with a reduced sticker on it.
Sign up to retail newsletters
Be sure to sign up for newsletters in order to stay up to date on exclusive Black Friday deals. Game will be offering its unbeatable Black Friday deals both online and in-store, and offering newsletter subscribers the opportunity to view each week’s deals early. Subscribe here.
Plan your shopping
Most consumers will look to spend less time in-store, in line with COVID regulations. This is predicted to drive eCommerce sales up this year. For those looking to shop in-store, plan ahead in terms of which stores you are going to visit, and remember to use the sanitising stations upon entry and exit, implement social distancing practices and keep your mask on at all times.
Take note of partnerships for quicker deliveries on smaller orders
Responsible retailers will be offering omnichannel experiences for their consumers this Black Friday, ensuring safe and convenient shopping experiences.
While Game has committed to a delivery period of 10-14 working days on all Black Friday deliveries, those looking for faster delivery times are in luck. The retailer is extending its partnership with Uber Eats for the month of Black Friday to include delivery of home office essentials from some of its stores. Check your Uber Eats app to see if delivery is available in your area.
Look out for added value promotional offerings
Game will also be reintroducing its popular 1c Price Surprise, which gives every consumer making a Black Friday purchase at Game during the month of November the opportunity to pay only 1 cent for their purchase. This will be applicable to consumers shopping both in-store and online.
be savvy this #BlackFriday
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