Today we wrap up The Womenomics Week by profiling Asanda Mjobo Solinjani who is the founder of Assandur, a 100% black and female owned entity. She takes us through the dynamics of being black and female in the alcohol industry, the highs and lows of her business journey as well as how she leveraged failures into success.

Asanda Mjobo Solinjani

Assandur Brand is a 100% black and female owned entity founded by a South African entrepreneur, Asanda Mjobo Solinjani.

The African proverb “Umntu ngumntu ngabantu” in isiXhosa is a true testament as Asanda’s vision to use each other’s gift of love and our passion as a people to heal humanity was realised by an act of kindness also extended to her by kind neighbours, Andre and his wife Natalie who then became family friends and eventually mentored Asanda.

Upon realizing the talent and potential behind Asanda’s vision and passion of becoming a drinks connoisseur and birthing the brand Assandur – brand name coined from her name Asanda in a modern and chic way – Andre (together with his family) then offered Asanda some acquisition of their Wine Estate and the Distellery. This acquisition came with a lifetime opportunity for Asanda to be actively involved in learning about distillery, the wine making business and managing a Wine Estate in general.